Your Pass to Loyalty
Push, shop, repeat—your loyalty program goes omnichannel with wallet passes. No app? No problem.
Novel integrates with your loyalty platform
The Wallet Pass Advantage
Unlock a new revenue channel in just a few taps. Customers get your branded pass in their pocket, creating a lightweight loyalty program, and seamlessly integrates with your existing loyalty platform.
Create a True Omnichannel Experience
With a simple pass scan, customers can join your loyalty program and start redeeming their balance in-store. When they scan at checkout, you can easily identify repeat purchases and skip the pesky “what’s your email/phone number” question.
In under 30 seconds, you will:
Capture an email and create a Shopify customer profile
Enroll them into your loyalty program
Opt them into your marketing email list
Gain store attribution and create store-based segments
Point of Sale
Increase Reach & Revenue
Reach your customers lock screen anytime, anywhere with wallet pass push notifications. Send them for FREE, no app required.
Build brand affinity through pushes:
Marketing Pushes: send targeted and timely messages with discounts and offers, building brand awareness and creating shoppable moments.
Proximity Marketing: set up location-based pushes at stores or events, driving customers into your retail spaces as they walk by.
Automated Pushes: create auto-reminders for balance updates and expiring offers, increasing repeat purchases.
Push Notifications
Connect with Your Stack
Novel connects right into your marketing stack in the Shopify eco-system. From Loyalty, to Email, SMS and Subscription programs, get up and running with a wallet pass to enhance your current platforms and unlock a new revenue channel.
We’ve got your platform covered:
Loyalty: real time balance syncing, streamlined signups, online & in-store redemptions
Email/SMS: one click install flows for simple wallet pass distribution
Subscriptions: allow customers to apply balances to their current subscription
Integrations
Get Real Time Data
Novel’s analytics dashboard breaks down revenue, clicks, pass installs, referrals and more. You can even drill down to push notification metrics that help you build upon successful campaigns or learn from shortcomings.
Detailed data that you can learn from:
Revenue: broken out by category for deep insights
AOV: know the average order value for pass holders
Referrals: track the difference between referrals and converted referrals
Source Tags: create custom links, then see which campaigns perform the best
Analytics
Gain Customer Insights and Details
Novel collects user data upon wallet pass install, which starts to paint a bigger picture of each customer and their shopping habits, growing your list and gaining valuable insights.
Customer data you can build on:
Email acquisition: grow your email list and attribute source tags (custom URLs)
User Profile: create a whole picture of your customers habits, online & in-store
Attribution: gain insights of where customers are engaging most
Data Capture
Push for the Win
From welcome notes to balance reminders, sales promos to geo-targeted messages, send unlimited push notifications for FREE, no app required.
Getting a Pass is Simple
In just a few taps, you get prime real estate in your customers pocket, creating a loyalty hub and a direct line to your customers fave device.
Sharing Your Wallet Pass
Choose the best way to distribute your wallet pass; Email, SMS, Social, IRL or Post Purchase flow.
Customer Adds Your Wallet Pass
This instantly creates a Shopify customer profile, and adds attribution tags for easy tracking.
Loyalty + CRM Auto-Sync
Their balances sync upon wallet pass install, creating a seamless experience for your customer and your team.
Welcome Push is Sent Upon Install
The customer receives a welcome message and can quickly shop & redeem online or in-store.
& Powerful
Our wallet pass is small but mighty. Take a look at the power each pass element can unlock for your brand.
Front of Pass
back of Pass
Try it Out
Scan a QR code to test out wallet passes for your fave brands.
