Your Pass to Loyalty

Push, shop, repeat—your loyalty program goes omnichannel with wallet passes. No app? No problem.

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Novel integrates with your loyalty platform

The Wallet Pass Advantage

Unlock a new revenue channel in just a few taps. Customers get your branded pass in their pocket, creating a lightweight loyalty program, and seamlessly integrates with your existing loyalty platform.

Create a True Omnichannel Experience

With a simple pass scan, customers can join your loyalty program and start redeeming their balance in-store. When they scan at checkout, you can easily identify repeat purchases and skip the pesky “what’s your email/phone number” question.

In under 30 seconds, you will:

Capture an email and create a Shopify customer profile
Enroll them into your loyalty program
Opt them into your marketing email list
Gain store attribution and create store-based segments

Point of Sale

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Increase Reach & Revenue

Reach your customers lock screen anytime, anywhere with wallet pass push notifications. Send them for FREE, no app required. 

Build brand affinity through pushes:

Marketing Pushes: send targeted and timely messages with discounts and offers, building brand awareness and creating shoppable moments.
Proximity Marketing: set up location-based pushes at stores or events, driving customers into your retail spaces as they walk by.
Automated Pushes: create auto-reminders for balance updates and expiring offers, increasing repeat purchases.

Push Notifications

Connect with Your Stack

Novel connects right into your marketing stack in the Shopify eco-system. From Loyalty, to Email, SMS and Subscription programs, get up and running with a wallet pass to enhance your current platforms and unlock a new revenue channel. 

We’ve got your platform covered:

Loyalty: real time balance syncing, streamlined signups, online & in-store redemptions
Email/SMS: one click install flows for simple wallet pass distribution
Subscriptions: allow customers to apply balances to their current subscription

Integrations

Get Real Time Data

Novel’s analytics dashboard breaks down revenue, clicks, pass installs, referrals and more. You can even drill down to push notification metrics that help you build upon successful campaigns or learn from shortcomings.

Detailed data that you can learn from:

Revenue: broken out by category for deep insights
AOV: know the average order value for pass holders
Referrals: track the difference between referrals and converted referrals
Source Tags: create custom links, then see which campaigns perform the best

Analytics

Gain Customer Insights and Details

Novel collects user data upon wallet pass install, which starts to paint a bigger picture of each customer and their shopping habits, growing your list and gaining valuable insights.

Customer data you can build on:

Email acquisition: grow your email list and attribute source tags (custom URLs)
User Profile: create a whole picture of your customers habits, online & in-store
Attribution: gain insights of where customers are engaging most