What we built

The ability for customers to add a brand's wallet pass to their Apple or Google wallet in seconds. 

Why we built it

Mobile Apple and Google Wallet adoption has increased year on year since the covid-19 pandemic with close to 75% of device holders using Apple and Google pay. NovelPass builds on mainstream wallet adoption and integrates them directly with your Shopify storefront - simplifying the loyalty program journey for both brands and customers, enhancing customer satisfaction and driving long-term brand loyalty. 

It's all in the details

• No-code setup: Create your brand's wallet pass within minutes.

• Deep integrations with your existing retention stack. 

• Distribution methods for your passes include: 

• Novel post purchase email and SMS flow

• Email via Klaviyo

• SMS via Postscript and Attentive

• Novel pass link

• QR code on packages and IRL activations  

• Seamless customer experience: customers can get their pass in seconds through Sign in with Google or passwordless email login

What you can do with it

Open a new channel with your customer via push notifications. Facilitate conversational referrals for your customers to become your best acquisition channel. Boost participation in your loyalty program increasing LTV.