Introducing NovelPass
Customer-Led Growth for Modern Brands
For today’s consumers, opportunities to engage with their favorite brands are increasingly mobile-first. Being able to reach customers where they spend time is critically important for modern brands wanting to build connections and boost retention and loyalty.
Until now brands have been typically using emails or SMS to reach out on mobile devices. Barring interchangeable firstname / surname details, these can lack personalization and can be minimally engaging.
Today we’re changing all that with the launch of NovelPass, which will enable the growing community of over 4 million Shopify brands to customize and launch their own branded wallet passes, enabling a new kind of retail experience for their customers and communities.
“NovelPass is a way for brands to bypass crowded inboxes and SMS chatter, creating a ‘retention hub’ that fits into their customers’ pockets, for direct messaging, creating and rewarding loyalty and facilitating referrals.”
Mobile wallets which hold all payment information and digital passes in one place are available across almost all mobile devices. The technology saw mass adoption during the pandemic as contactless payment methods began to outpace physical ones. Despite its popularity among consumers, the full potential of wallet pass technology is largely untapped - and out of reach until now - for many growing e-commerce businesses.
Once again we’re pushing the boundaries of the e-commerce experience. Wallet pass features include push notifications that deepen customer engagement and accelerate the path to purchase. Meanwhile your customers are incentivized to make conversational referrals via QR code or SMS to access rewards and loyalty perks. The design and build of NovelPass has been extremely complex but the emphasis throughout has been on making its adoption by end-users as streamlined and simple as possible, with set up taking just minutes to complete.
Wallet Passes Enable
Conversational Referrals
Your customers just became your best acquisition channel with seamless referrals via QR code or SMS.
Retention Integrations
Easily integrate with your existing retention stack, including Yotpo, Smile.io, Recharge and more.
Push Notifications
Skip crowded inboxes and sms chatter with push notifications to your customer’s phone, anytime, anywhere.
Pass Tiers
Level up your loyalty rewards with multi-level pass configurations.
Omnichannel Experiences
Unify your online and physical brand with IRL events and activations.
“This is a huge day for Novel customers. All our product launches have the needs of e-commerce businesses at their core and the NovelPass was born from our desire to help modern brands harness the power and potential of e-commerce infrastructure and current payment methods.”
